How to Explain the Value of Card Decks for Workshops?
I'm a big fan of using card decks in workshops, and I bet you appreciate their value too.
However, we often face skepticism from clients who might see these tools as nothing more than entertaining extras, or worse, dismiss them as trivial and childish.
So let me help you sell the idea of a card deck-enhanced workshop.
I'm going to share eight arguments with you. And stick around, because I've saved the best for last—a tried and true method that virtually guarantees to win clients over.
Wanna sell GenAI workshops to your clients? Download my free GenAI Card Deck.
1. Highlight the Fun Element: Start by emphasizing that card decks make learning enjoyable. Mention that while the workshops are educational, they're also designed to be engaging and entertaining. This combination enhances the learning experience and keeps participants interested.
Careful, this argument is dangerous. Use it only in combination with the others.
2. Introduce Kinesthetic Learning: Explain the concept of kinesthetic learning – the idea that people understand and remember concepts better when they engage physically with the material. Mention that card decks are a perfect tool for this type of learning, as they allow participants to touch, move, and interact with the workshop content.
3. Stress on Collaboration: Point out that card decks encourage teamwork and collaboration. They enable participants to share ideas, discuss concepts, and work together towards a common goal. Again “collaborative learning” is a proven way to enhance the effectiveness of any training session.
4. Flexibility and Creativity: Emphasize the flexibility that card decks offer. They allow for spontaneous activities and exercises tailored to the group's needs or questions that arise during the session. Additionally, the visual and tactile nature of cards can spark creativity, leading to innovative ideas and solutions.
5. Long-Term Benefits: Discuss how card decks contribute to better retention of information. Since the cards remain visible throughout the workshop, they serve as constant reminders of the key points, helping participants to remember and internalize the content long after the workshop has ended.
6. Make It Tangible: Explain that card decks can make abstract concepts tangible. This is particularly useful for complex topics, as it breaks down difficult ideas into manageable, understandable pieces.
7. Share Success Stories: If possible, share testimonials or success stories from previous workshops where card decks were used. Real-world examples can significantly boost credibility and convince potential clients of the effectiveness of your approach.
Finally, the best way to convince your client!
8. Demonstrate the Experience: The ultimate argument lies in firsthand experience. Whether meeting in person or connecting digitally, giving clients a taste of the card deck experience—be it through a few sample cards on the table or a quick online demo—can make all the difference. This direct interaction allows them to see the value and effectiveness of using card decks in workshops, turning skeptics into believers.
đź‘‹Hey, this is Alex. I'm the founder of Stormz, Sparkitup and the AI Tinkerers' Club.
I speak mostly about artificial intelligence, creativity and innovation. Learn more about me, my products & services.